The target audience for my fashion magazine will predominantly be women aged 18-25 years old. Their social status will be ABC1 aspirers that fit into either upper middle class, middle class or lower middle class. This means they have an education and majority of the audience have managerial occupations with an average salary or above.
The psychographics: The typical target audience would be an artsy female who regularly attend gigs, socialising will friends and enjoys the medium of art/ photography. They have an interest in fashion and to an extent take pride in their appearance. They are affluent and passionately engaged readers with a sense of loyalty to the magazine.
70% of readership are women
30% of readership are male
Issy Dimauro A-LEVEL MEDIA 